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15 Keys to Developing a Great Team Culture

Item Number: BD-05581

Currently 5.00/5 Stars.

5.00/5 Stars (1 Review)

Foster a tight-knit team culture of togetherness and accountability!

Learn how to build relationships with your players so everyone on your team knows you care about them
Master the art of teaching the game in order to help your athletes become effective at playing and communicating on the court
Promote a healthy culture within your program through many of the methods Coach Hughes has used successfully

Your Price: $39.99

Video Format: DVD Instant Video DVD & Instant Video (+ $10)

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Dan Hughes

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Features & Benefits

Foster a tight-knit team culture of togetherness and accountability!

Learn how to build relationships with your players so everyone on your team knows you care about them
Master the art of teaching the game in order to help your athletes become effective at playing and communicating on the court
Promote a healthy culture within your program through many of the methods Coach Hughes has used successfully

with Dan Hughes,
Seattle Storm (WNBA) Head Coach;
2018 WNBA Champions;
2x WNBA Coach of the Year (2001, 2007)

A well-developed culture can help find team leaders, develop relationships within a basketball team, and lead to championships. Using 15 key areas to build culture, 2018 WNBA Championship head coach Dan Hughes shares his insights on building a high-level culture.

A few of Hughes' 15 key areas include: character wins, prioritizing family, persistence and hard work; as well as always being open to a better way of doing things. With over 20 years of coaching experience, Hughes also ends this video by answering questions regarding how to deal with under-involved parents, how to coach entitled kids, and how to deal with players who are in an argument with each other. All great topics that you're sure to come across as a coach!

15 Key Areas to Develop Team Culture

Coach Hughes shares the key points that helped him lead two franchises to the WNBA Championship. Topics such as having a constant pursuit of excellence and building a team with teammates are two of the key areas of developing team culture he discusses.

Other topics covered include:

How leadership is most on display when you develop other leaders.
How actions are more important than words.
The importance of defining and developing players roles on a team.
How to embrace the grind of when things go good and bad on a basketball team.

Question and Answer Period

Hughes spends time answering questions from college and high school coaches regarding building a team culture. You'll get answers on:

The importance of being an open book within your basketball program.
How to communicate and have one vision within a coaching staff.

Coach Hughes provides a wealth of knowledge on developing team culture within a basketball program. Using Hughes' keys, you will be able to build a program that has a sustainable positive culture for years to come.

75 minutes. 2019.

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Ratings & Reviews

15 Keys to Developing a Great Team Culture
on December 28, 2025

Currently 5/5 Stars.

5/5 Stars
by JellyBean2144

I really enjoyed the coaching gems that Coach Hughes offered in this video. No coaching drills were offered just Coach Hughes sharing some wonderful coaching tips on developing a team and team culture. Such as being more focused on developing the character of a player and not focusing on winning. The wins will come but the development of a player's character is more important. That was a gem. Another gem was "Building a team with Teammates" and coach gave an example of a core player on his team seeing where another teammate, a bench player, had the hot hand. Coach was about to motion the core player back into the game, but the core player was like "Nah, Coach. Let the role player shine. She got the hot hand", so Coach let the role player continue on playing. That was a great moment of where a core player. A staple of the roster saw that another player was in the groove and did not want to mess up the vibe. That was a great example of team player.

This was just a few examples from Coach Hughes and his humble approach to building team culture. I think another example that makes this a 5-Star video, is that Coach Hughes was not given anything. He went through the trenches and paid his dues. 16 years as an assistant coach waiting for his moment to be the head coach and it shows in how he approached the game.

5-Star. Love this video,

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